A local art gallery needed Instagram to do more than display artwork, it needed to tell the story behind each piece.
I designed a flexible carousel system in Photoshop that guides viewers through a deliberate sequence: full artwork, close-up detail, the artist signing, and the piece installed in the gallery.
The system adapts to any artwork format or proportion while keeping the brand consistent throughout, carousels have reached up to 552 views organically.
I designed a flexible carousel system in Photoshop that guides viewers through a deliberate sequence: full artwork, close-up detail, the artist signing, and the piece installed in the gallery.
The system adapts to any artwork format or proportion while keeping the brand consistent throughout, carousels have reached up to 552 views organically.
Role: Design & art direction — Art Gallery
