Pop Into Iconic Eyewear Storefront Posters, Mock up
Project Type:
Ad Campaign, Brand Identity, Artist Collaboration
Tools: Adobe Photoshop, Adobe InDesign
Ad Campaign, Brand Identity, Artist Collaboration
Tools: Adobe Photoshop, Adobe InDesign
Background: “Pop Into Iconic Eyewear” is a playful branding project that pairs Ray-Ban sunglasses with famous Pop Art portraits by Roy Lichtenstein, Andy Warhol and Alex Katz. The idea was to treat Ray-Bans not just as accessories, but as part of the art, something iconic worn by icons.
Ray Ban and Alex Katz Billboard Ad Campaign
Concept: The tagline has a double meaning: “Pop” refers to Pop Art, but also to the everyday moment of popping on a pair of sunglasses and instantly feeling a little cooler. The project is designed for creative, culturally engaged women, people who know and love art, and who appreciate the confidence that comes with a great pair of sunglasses.
Pop into Iconic Eyewear, Subway Poster Ad Campaign
Mood Board
Design Process: I started by researching which artworks were considered the most iconic for each artist. At the same time, I looked at Ray-Ban’s past campaigns, which often focus on recognizable faces and a sense of timelessness. Bringing these two worlds together felt natural: iconic faces + iconic eyewear.
Original Paintings
Paintings with Ray Ban Sunglasses
Process: Ray Ban Sunglasses into Andy Warhol "Marilyn"
Process: Ray Ban Sunglasses into Roy Lichtenstein "M-Maybe"
Process: Ray Ban Sunglasses into Alex Katz "Blue Umbrella"
Pop into Iconic Eyewear, Magazine Ad, Mock up
Pop into Iconic Eyewear, Instagram Carousel, Mock up
Pop into Iconic Eyewear, Subway Poster series, Mock up
Pop into Iconic Eyewear, Product Packaging, Mock up
Pop into Iconic Eyewear, Shopping Bag, Mock up
Color Palette
Typography exploration
Jost - Final choice
Design Solution: The final campaign shows each portrait confidently wearing Ray-Bans, blending art history with modern style. The sunglasses become the hero element while still respecting the original artwork.
Key decisions included: Cropping for focus so the eyewear is always the focal point; Blending the sunglasses naturally into each painting; Matching angles for a believable, seamless look; Using Ray-Ban’s brand colors and mid-century inspired type to tie everything together.
Overall, the project creates a fun but elevated way to experience Ray-Ban, showing how a simple accessory can connect everyday style with iconic art.
Key decisions included: Cropping for focus so the eyewear is always the focal point; Blending the sunglasses naturally into each painting; Matching angles for a believable, seamless look; Using Ray-Ban’s brand colors and mid-century inspired type to tie everything together.
Overall, the project creates a fun but elevated way to experience Ray-Ban, showing how a simple accessory can connect everyday style with iconic art.
