Instagram, Story
A virtual exhibition needed to feel as considered and immersive as a physical one — designed for an audience who would never walk through the door.
I built the exhibition environment in Photoshop, placing the artist's work directly into the gallery space to create a sense of presence and scale. For Instagram Stories, I shifted tone to match the meditative nature of the work — selecting a quote from the artist that captured his intent and letting that guide the visual pacing and mood.
The same campaign lived in two very different formats: an e-blast housing the full virtual exhibition, available works, and artist background, and Stories distilled to atmosphere and a single resonant idea. The design challenge was keeping both feeling like the same voice.
I built the exhibition environment in Photoshop, placing the artist's work directly into the gallery space to create a sense of presence and scale. For Instagram Stories, I shifted tone to match the meditative nature of the work — selecting a quote from the artist that captured his intent and letting that guide the visual pacing and mood.
The same campaign lived in two very different formats: an e-blast housing the full virtual exhibition, available works, and artist background, and Stories distilled to atmosphere and a single resonant idea. The design challenge was keeping both feeling like the same voice.
Email Campaign
Role: Design & art direction — Art Gallery
